Tag Archives: Event sponsorship

Event Sponsorship

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HELLO ALL!

It’s been quite some time since I wrote a blog here, shame on me!!

EVENT SPONSORSHIP is the topic today.  Each time I meet with new clients they always want to go straight to the tickets and think that this is where the money will be coming from, even people I think would be experienced enough to know better still think they are making money off the ticket sales from their event.  WRONG!! STOP!!!  *BRAKE SCREECHING*!!!!!  Phew, I think we nearly avoided catastrophe.  They are correct to think you will make money from ticket sales, because you do.  HOWEVER, the money made from ticket sales is minimal and barely covers costs.  This is where sponsorships come in to save the day, kind of like insurance in a car accident.

Where to start?  Well, first of all you need to know what sponsors want.  They want advertising, let me say it again loudly ADVERTISING.  Here is an example of what I’m offering to my sponsors for a small local music festival.

GOLD Sponsorship 2000.00

Gold sponsors will receive:

v  A listing as Gold Sponsor on printed promotional material such as flyers, programs and on pre-event advertising material.  Promotional plugs for your business or organization in PSA’s as sponsoring the event, plugs at any pre-events, as well as a promotional plug the evening of the festival.  A Gold Sponsor will also have the opportunity to hand out promotional favors, and literature.

v  Your company or organization will have a complimentary vendor booth with prime visibility.

v   A full page ad in the Spirit Celebration Fest program.

v  Name and Logo as a Gold Sponsor on looped DVD during performances.

v  Your company name and sponsor level recognition displayed on reserved seats.

v  Access to the VIP Lounge where you can meet band members.

v  VIP Center Seating

v  Tickets for ten guests

v  Ten complimentary meal tickets for each of your guests.

v  Ten wristbands to enter and exit freely during the event.

ü  All printing applies when commitment is made by print deadline, ad deadline for the Spirit Celebration Fest Program is September 14 2012. Ad design to be provided by your company to the media/event coordinator of Spirit Celebration Fest.

Silver sponsorship 1000.00

Silver sponsors will receive:

v  A listing as Silver Sponsor on printed promotional material such as flyers, programs and on pre-event advertising material.  Acknowledgement in PSA’s as a silver sponsor.  A Silver Sponsor will also have the opportunity to hand out promotional favors, and literature.

v  A half page ad in the Spirit Celebration Fest program

v  Name and Logo as a Silver Sponsor on looped DVD during performances.

v  Your company name and sponsor level recognition displayed on reserved seats.

v  Access to the VIP Lounge where you can meet band members.

v  VIP Center Seating

v  Tickets for up to Eight guests

v  Eight complimentary meal tickets for each of your guests.

v  Eight wristbands to enter and exit freely during the event.

ü  All printing applies when commitment is made by print deadlines, ad deadline for the Spirit Celebration Fest Program is September 14 2012. Ad design to be provided by your company to the media/event coordinator of Spirit Celebration Fest.

Bronze Sponsorship 500.00

Bronze sponsors will receive:

v  Acknowledgement in PSA’s as a sponsor. Your business listed as a bronze sponsor in the Spirit Celebration Fest program.  A Bronze Sponsor will also have the opportunity to hand out promotional favors, and literature.

v  A fourth page ad in the Spirit Celebration Fest program

v  Name and Logo as a Bronze Sponsor on looped DVD during performances.

v  Your company name and sponsor level recognition displayed on reserved seats.

v  VIP Center Seating

v  Tickets for up to Six guests

v  Six complimentary meal tickets for each of your guests.

v  Six wristbands to enter and exit freely during the event.

ü  All printing applies when commitment is made by print deadlines, ad deadline for the Spirit Celebration Fest Program is September 14 2012. Ad design to be provided by your company to the media/event coordinator of Spirit Celebration Fest.

Donations

$300.00 v  Access to the VIP Lounge where you can meet band members.v  VIP Center Seating

v  Tickets for five guests

v  Five complimentary meal tickets for each of your guests.

v  Five wristbands to enter and exit freely during the event.

 

$200.00 v  VIP Center Seatingv  Tickets for ten guests

v  Ten wristbands to enter and exit freely during the event.

 

$100.00 v  VIP Center Seatingv  Tickets for five guests

v  Five wristbands to enter and exit freely during the event.

 

I try to make the value of the package equal to what they would pay for all this advertising and still make it worth it to sponsor in this economy.  My goal is not necessarily $2000.00 for each sponsorship but somewhere in the middle.  Depending on the event you will change what they receive and possibly the amount of money you are asking for.

There are more ideas for larger events and large Corporate sponsors at www.idealist.org  I love how they have mapped out the steps on sponsorship and I couldn’t say it better than they have.

Thanks for your time guys!  Happy sponsor hunting!

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