Have you ever been to an event where only the venue lighting was used? If you have, I’m sorry, that must have been painful for you! Lighting is a very important aspect of event production, and it is a necessary expense.
Lighting sets the tone for your event, accentuates special times during your event, and can make guests feel much more comfortable. It can even help them spend more money at your fundraiser! I’ll tell you how in a bit, but first let’s go over why lighting is so important.
Encore Entertainment in San Fransisco had this to say on their website:
“There are many different levels of lighting and different colors will help create the theme of your event. In the past we have created classical-elegant events, modern-elegant events, and modern club-style events. A classical, more elegant event will typically use Ivory and possibly one additional color in the scene. A current, modern theme can be created with 2 or 3 different colors and little Ivory lighting. An ultra-modern event may incorporate scenes that change color throughout the evening. Our advanced intelligent equipment allows us to slowly fade from one color scene to another. Whatever the theme of your event, we have something to suit every occasion”
This particular photo was taken at Family Options Fabulous 50’s Night by J’s Event Solutions.
The up-lighting here in this photo makes the swag above seem pink when it’s actually white. It’s a small amount of lighting but it makes a huge impact.
OK! You know how to get people to spend more money at your fundraiser? I do. Lighting, lighting, lighting!! Casino’s use this trick, they have no clocks, no windows, there is no natural light and they use combinations of lighting and music to lure you in.
Here’s a quote from one article I found from Time Out Chicago:
“ In one study, Griffiths found 56 volunteers to play roulette, piping in different combinations of music and lighting colors. A combo of red lights and fast-tempo music made people bet at a faster pace than did white lights and no music or slow music, probably because it matched gamblers’ images of a sexy, high-stakes casino.
If this works for a casino it can definitely work for a live or silent auction at an event, and that’s what we want right! I don’t know about you but I like the events I work to bring in LOTS of money.
Here are some more helpful hints from J’s Event Solutions
Add lighting to your centerpieces, you can use battery operated tea-lights or candles.
Add under-lighting to your tables, or LED table skirting, for photos go here http://www.save-on-crafts.com/undertableled.html
If you are on a tight budget use one wall and make it spectacular. There is no reason to do the whole venue if you can have one elegant or simply amazing wall. It can become the talk of the evening and no one ever has to know you budgeted on it!
Use overhead lighting to make patterns on the dance floor, you can use several different colors and change patterns through the night if you like.
Hope these tips helped! Thanks for reading, have an eventful day :),
J’s Event Solutions (559) 321-6871